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Les Medias Sociaux Comme Outils de Developpement En Georgie Du Sud
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ISBN10: 6202472960
ISBN13: 9786202472968
Publisher: Edizioni Sapienza
Published: Jun 26 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786202472968
Publisher: Edizioni Sapienza
Published: Jun 26 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: French
Cet ouvrage examine le rôle des médias sociaux en tant qu'outils de développement en Géorgie, en utilisant la théorie de l'utilisation et de la gratification pour explorer leurs applications, leur efficacité et leurs limites. L'étude se concentre sur quatre objectifs principaux: évaluer la prise de conscience du rôle des médias sociaux dans la communication pour le développement parmi les populations géorgiennes; identifier les principales plateformes utilisées pour diffuser des messages de développement; analyser les types de messages prioritaires, tels que l'éducation et le développement rural; et évaluer les contraintes, y compris les lacunes infrastructurelles et les disparités socio-économiques. Les résultats révèlent que les plateformes de médias sociaux, en particulier Facebook, sont largement utilisées pour la communication sur le développement, les messages sur le développement rural dominant le paysage des contenus. Cependant, les campagnes d'éducation et de santé publique restent sous-représentées. Le coût élevé de l'abonnement à Internet et la faible connectivité ont été identifiés comme des obstacles importants à une utilisation efficace. Indépendamment de ces difficultés, l'étude met en évidence le potentiel de transformation des médias sociaux pour favoriser la sensibilisation du public, la participation et la transformation socio-économique.
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