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Soziale Medien ALS Instrumente Für Die Entwicklung in Südgeorgien
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ISBN10: 6202472952
ISBN13: 9786202472951
Publisher: Verlag Unser Wissen
Published: Jun 26 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786202472951
Publisher: Verlag Unser Wissen
Published: Jun 26 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: German
Dieses Buch untersucht die Rolle sozialer Medien als Instrumente für die Entwicklung in Georgien und nutzt die Theorie der Nutzung und Befriedigung, um ihre Anwendungen, Wirksamkeit und Grenzen zu untersuchen. Die Studie konzentriert sich auf vier Hauptziele: die Bewertung des Bewusstseins der georgischen Bevölkerung für die Rolle sozialer Medien in der Entwicklungskommunikation; die Identifizierung der wichtigsten Plattformen, die für die Verbreitung von Entwicklungsbotschaften genutzt werden; die Analyse vorrangiger Botschaftstypen, wie Bildung und ländliche Entwicklung; und die Bewertung von Einschränkungen, einschlie lich infrastruktureller Lücken und sozioökonomischer Ungleichheiten. Die Ergebnisse zeigen, dass soziale Medienplattformen, insbesondere Facebook, in gro em Umfang für die Entwicklungskommunikation genutzt werden, wobei Botschaften zur ländlichen Entwicklung die Inhaltslandschaft dominieren. Bildungs- und Gesundheitskampagnen sind jedoch nach wie vor unterrepräsentiert. Hohe Kosten für Internetabonnements und schlechte Konnektivität wurden als wesentliche Hindernisse für eine effektive Nutzung genannt. Ungeachtet dieser Herausforderungen unterstreicht die Studie das transformative Potenzial der sozialen Medien bei der Förderung des öffentlichen Bewusstseins, der Beteiligung und des sozioökonomischen Wandels.
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