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I Social Media Come Strumenti Di Sviluppo in Georgia Meridionale
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ISBN10: 6202473002
ISBN13: 9786202473002
Publisher: Edizioni Sapienza
Published: Jun 26 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786202473002
Publisher: Edizioni Sapienza
Published: Jun 26 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Italian
Questo libro esamina il ruolo dei social media come strumenti per lo sviluppo in Georgia, utilizzando la teoria degli usi e della gratificazione per esplorare le loro applicazioni, l'efficacia e i limiti. Lo studio si concentra su quattro obiettivi chiave: valutare la consapevolezza del ruolo dei social media nella comunicazione per lo sviluppo tra la popolazione georgiana; identificare le principali piattaforme utilizzate per diffondere messaggi di sviluppo; analizzare i tipi di messaggi prioritari, come l'istruzione e lo sviluppo rurale; valutare i vincoli, tra cui le lacune infrastrutturali e le disparità socio-economiche. I risultati rivelano che le piattaforme dei social media, in particolare Facebook, sono ampiamente utilizzate per la comunicazione sullo sviluppo, con i messaggi sullo sviluppo rurale che dominano il panorama dei contenuti. Tuttavia, le campagne per l'istruzione e la salute pubblica rimangono sottorappresentate. Gli alti costi di abbonamento a Internet e la scarsa connettività sono stati identificati come ostacoli significativi a un utilizzo efficace. A prescindere da queste sfide, lo studio evidenzia il potenziale di trasformazione dei social media nel promuovere la consapevolezza pubblica, la partecipazione e la trasformazione socio-economica.
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