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Media SpolecznoŚciowe Jako NarzĘdzia Rozwoju W Poludniowej Gruzji
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ISBN10: 6202472995
ISBN13: 9786202472999
Publisher: Wydawnictwo Nasza Wiedza
Published: Jun 26 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786202472999
Publisher: Wydawnictwo Nasza Wiedza
Published: Jun 26 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Polish
Niniejsza książka analizuje rolę mediów spolecznościowych jako narzędzi rozwoju w Gruzji, wykorzystując teorię użyteczności i gratyfikacji do zbadania ich zastosowań, skuteczności i ograniczeń. Badanie koncentruje się na czterech kluczowych celach: ocenie świadomości roli mediów spolecznościowych w komunikacji rozwojowej wśród ludności Gruzji; identyfikacji glównych platform wykorzystywanych do rozpowszechniania wiadomości rozwojowych; analizie priorytetowych typów wiadomości, takich jak edukacja i rozwój obszarów wiejskich; oraz ocenie ograniczeń, w tym luk infrastrukturalnych i różnic spoleczno-ekonomicznych. Wyniki pokazują, że platformy mediów spolecznościowych, w szczególności Facebook, są szeroko wykorzystywane do komunikacji rozwojowej, a komunikaty dotyczące rozwoju obszarów wiejskich dominują w krajobrazie treści. Jednak kampanie edukacyjne i dotyczące zdrowia publicznego pozostają niedostatecznie reprezentowane. Wysokie koszty abonamentu internetowego i slaba lącznośc zostaly zidentyfikowane jako istotne bariery dla skutecznego wykorzystania. Niezależnie od tych wyzwań, badanie podkreśla transformacyjny potencjal mediów spolecznościowych we wspieraniu świadomości spolecznej, uczestnictwa i transformacji spoleczno-gospodarczej.
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