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Parrainage et audience des émissions consacrées au développement rural dans le sud-ouest du Nigeria
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ISBN10: 6208876001
ISBN13: 9786208876005
Publisher: Editions Notre Savoir
Published: Jul 16 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208876005
Publisher: Editions Notre Savoir
Published: Jul 16 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: French
Les émissions rurales diffusées à la radio jouent un rôle majeur dans la vulgarisation agricole et le développement rural. Leur pérennité est toutefois menacée par un manque de parrainage, ce qui peut avoir un impact négatif sur l'audience. Les informations scientifiques sur le parrainage et l'audience des émissions rurales susceptibles d'améliorer le parrainage dans le sud-ouest du Nigeria sont rares. Le parrainage et l'audience des émissions consacrées au développement rural (RDB) diffusées à la radio dans le sud-ouest du Nigeria ont donc fait l'objet d'une étude. Des données ont été collectées sur l'audience des RDB, les préférences des auditeurs et des diffuseurs en matière de format des programmes, les raisons du parrainage et la volonté de parrainer des émissions rurales. Des indices d'audience (0 - 127), de préférences en matière de format des programmes (diffuseurs 43 - 95; auditeurs 872 - 1073) et de volonté de parrainer (84 - 126) ont été calculés pour classer les répondants. Il a été constaté que les sponsors étaient disposés à soutenir les émissions consacrées au développement rural en fonction des avantages et de l'audience plus large. L'audience est susceptible d'être maintenue si le format d'émission préféré des auditeurs ruraux, à savoir les interviews, est utilisé.
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