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Sponsorowanie i sluchalnośc audycji poświęconych rozwojowi obszarów wiejskich w poludniowo-zachodniej Nigerii
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ISBN10: 6208875854
ISBN13: 9786208875855
Publisher: Wydawnictwo Nasza Wiedza
Published: Jul 16 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786208875855
Publisher: Wydawnictwo Nasza Wiedza
Published: Jul 16 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Polish
Audycje radiowe poświęcone obszarom wiejskim odgrywają ważną rolę w upowszechnianiu wiedzy rolniczej i rozwoju obszarów wiejskich. Ich trwalośc jest jednak zagrożona przez slabe sponsorowanie, które może negatywnie wplywac na sluchalnośc. Niewiele jest informacji naukowych na temat sponsorowania audycji poświęconych obszarom wiejskim i ich sluchalności, które moglyby przyczynic się do zwiększenia sponsorowania w poludniowo-zachodniej Nigerii. W związku z tym zbadano sponsorowanie i sluchalnośc audycji poświęconych rozwojowi obszarów wiejskich (RDB) w radiu w poludniowo-zachodniej Nigerii. Zebrano dane dotyczące sluchalności RDB, preferencji sluchaczy i nadawców dotyczących formatu programów, powodów sponsorowania oraz chęci sponsorowania audycji poświęconych rozwojowi obszarów wiejskich. W celu kategoryzacji respondentów opracowano wskaźniki sluchalności (0-127), preferencji dotyczących formatu programów (nadawcy 43-95; sluchacze 872-1073) oraz chęci sponsorowania (84-126). Stwierdzono, że sponsorzy byli sklonni wspierac audycje poświęcone rozwojowi obszarów wiejskich ze względu na korzyści i szerszą sluchalnośc. Sluchalnośc prawdopodobnie utrzyma się, jeśli wykorzystany zostanie format audycji wywiadowej preferowany przez sluchaczy z obszarów wiejskich.
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