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Sponsorizzazione e audience delle trasmissioni radiofoniche dedicate allo sviluppo rurale nella Nigeria sud-occidentale
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ISBN10: 6208875935
ISBN13: 9786208875930
Publisher: Edizioni Sapienza
Published: Jul 16 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208875930
Publisher: Edizioni Sapienza
Published: Jul 16 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Italian
Le trasmissioni radiofoniche dedicate alle zone rurali svolgono un ruolo fondamentale nella divulgazione agricola e nello sviluppo rurale. La loro sostenibilità è tuttavia minacciata da una scarsa sponsorizzazione che può influire negativamente sull'audience. Le informazioni scientifiche sulla sponsorizzazione e l'audience delle trasmissioni radiofoniche dedicate alle zone rurali che potrebbero migliorare la sponsorizzazione nella Nigeria sud-occidentale sono scarse. Sono state quindi studiate la sponsorizzazione e l'audience delle trasmissioni radiofoniche dedicate allo sviluppo rurale (RDB) nella Nigeria sud-occidentale. Sono stati raccolti dati sull'ascolto delle RDB, sulle preferenze di formato dei programmi per gli ascoltatori e le emittenti, sui motivi della sponsorizzazione e sulla disponibilità a sponsorizzare le trasmissioni rurali. Sono stati ricavati indici di ascolto (0 - 127), preferenze di formato dei programmi (emittenti 43 - 95; ascoltatori 872 - 1073) e disponibilità a sponsorizzare (84 - 126) per la categorizzazione degli intervistati. È emerso che gli sponsor erano disposti a sostenere le trasmissioni sullo sviluppo rurale in base ai benefici e al numero di ascoltatori. L'ascolto è destinato a mantenersi se viene utilizzato il formato di programma preferito dagli ascoltatori rurali, ovvero l'intervista.
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