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Patrocínio e audiência das transmissões sobre desenvolvimento rural no sudoeste da Nigéria
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ISBN10: 6208875927
ISBN13: 9786208875923
Publisher: Edicoes Nosso Conhecimento
Published: Jul 16 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208875923
Publisher: Edicoes Nosso Conhecimento
Published: Jul 16 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Portuguese
As transmissões rurais na rádio desempenham um papel importante na extensão agrícola e no desenvolvimento rural. No entanto, a sua sustentabilidade está ameaçada pelo fraco patrocínio, o que pode ter um impacto negativo na audiência. As informações científicas sobre o patrocínio e a audiência das transmissões rurais que podem aumentar o patrocínio no sudoeste da Nigéria são escassas. Por isso, foram investigados o patrocínio e a audiência das transmissões sobre desenvolvimento rural (RDB) na rádio no sudoeste da Nigéria. Foram recolhidos dados sobre a audiência das RDB, as preferências de formato de programa dos ouvintes e emissoras, as razões para o patrocínio e a disposição para patrocinar programas rurais. Índices de audiência (0 - 127), preferências de formato de programa (emissoras 43 - 95; ouvintes 872 - 1073) e disposição para patrocinar (84 - 126) foram derivados para categorização dos inquiridos. Verificou-se que os patrocinadores estavam dispostos a apoiar as transmissões sobre desenvolvimento rural com base nos benefícios e numa audiência mais ampla. É provável que a audiência se mantenha se for utilizado o formato de programa de entrevistas preferido pelos ouvintes rurais.
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