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Recherche dans le domaine de l'hôtellerie et de la restauration
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ISBN10: 6209102328
ISBN13: 9786209102325
Publisher: Editions Notre Savoir
Published: Oct 12 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209102325
Publisher: Editions Notre Savoir
Published: Oct 12 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: French
L'ouvrage offre aux lecteurs une base solide dans plusieurs concepts de recherche fondamentaux et approches méthodologiques qui sont tirés de la diversité présente dans le secteur de l'hôtellerie et de la restauration. Chaque étape du processus de recherche est couverte, y compris l'identification du problème, la conception de l'étude, la collecte et la mesure des données via l'échantillonnage, et la publication des résultats. Les méthodologies qualitatives, quantitatives et mixtes sont expliquées à l'aide d'études de cas réels pour montrer comment ces résultats influencent la prise de décision et les domaines qui pourraient être difficiles à mesurer. En outre, une formation est dispensée sur la manière d'appliquer les structures IMRAD pour l'analyse des données qualitatives, les techniques de génération d'enquêtes, la modélisation multiniveaux et les applications spécialisées des rapports narratifs pour les secteurs de l'hôtellerie, de la restauration, du service à la clientèle et de l'analyse des services de santé. Le Big Data et la durabilité technologique sont deux avancées récentes dans la recherche sur l'hôtellerie qui sont couvertes dans ce livre, préparant les chercheurs et les étudiants à produire des résultats de recherche perspicaces et pratiques.
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