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Forschung im Gastgewerbe
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ISBN10: 6209097200
ISBN13: 9786209097201
Publisher: Verlag Unser Wissen
Published: Oct 12 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786209097201
Publisher: Verlag Unser Wissen
Published: Oct 12 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: German
Das Buch bietet den Lesern eine solide Grundlage für verschiedene grundlegende Forschungskonzepte und methodische Ansätze, die sich aus der Vielfalt des Gastgewerbes ergeben. Jede Phase des Forschungsprozesses wird abgedeckt, einschlie lich der Problemerkennung, des Studiendesigns, der Datenerhebung und -messung durch Stichproben und der Veröffentlichung der Ergebnisse. Qualitative, quantitative und gemischte Methoden werden anhand von Fallstudien aus der Praxis erläutert, um zu zeigen, wie diese Erkenntnisse die Entscheidungsfindung und Bereiche beeinflussen, deren Messung schwierig sein könnte. Darüber hinaus werden Schulungen zur Anwendung von IMRAD-Strukturen für die qualitative Datenanalyse, Techniken zur Erstellung von Umfragen, mehrstufige Modellierung und spezielle Anwendungen für narrative Berichte in den Bereichen Gastgewerbe, Gastronomie, Kundendienst und Gesundheitsdienste angeboten. Big Data und technologische Nachhaltigkeit sind zwei aktuelle Entwicklungen in der Gastgewerbeforschung, die in diesem Buch behandelt werden und Wissenschaftler und Studenten darauf vorbereiten, aussagekräftige und praktische Forschungsergebnisse zu erzielen.
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