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Badania w hotelarstwie
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ISBN10: 6209107451
ISBN13: 9786209107450
Publisher: Wydawnictwo Nasza Wiedza
Published: Oct 12 2025
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209107450
Publisher: Wydawnictwo Nasza Wiedza
Published: Oct 12 2025
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: Polish
Książka zapewnia czytelnikom solidne podstawy w kilku podstawowych koncepcjach badawczych i podejściach metodologicznych, które czerpią z różnorodności obecnej w sektorze hotelarskim. Omówiony zostal każdy etap procesu badawczego, w tym identyfikacja problemu, projekt badania, gromadzenie danych i ich pomiar poprzez dobór próby oraz publikacja wyników. Jakościowe, ilościowe i mieszane metodologie są wyjaśniane poprzez rzeczywiste studia przypadków, aby pokazac, w jaki sposób te ustalenia wplywają na podejmowanie decyzji i obszary, które mogą byc trudne do zmierzenia. Dodatkowo zapewnione jest szkolenie w zakresie stosowania struktur IMRAD do analizy danych jakościowych, technik generowania ankiet, modelowania wielopoziomowego i specjalistycznych aplikacji raportów narracyjnych dla sektorów hotelarstwa, gastronomii, obslugi klienta i analizy uslug zdrowotnych. Big data i zrównoważony rozwój technologiczny to dwa najnowsze osiągnięcia w badaniach nad hotelarstwem, które zostaly omówione w tej książce, przygotowując naukowców i studentów do tworzenia spostrzegawczych i praktycznych wyników badań.
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