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Investigação em hotelaria
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ISBN10: 6209110010
ISBN13: 9786209110016
Publisher: Edicoes Nosso Conhecimento
Published: Oct 12 2025
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786209110016
Publisher: Edicoes Nosso Conhecimento
Published: Oct 12 2025
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: Portuguese
O livro fornece aos leitores uma base sólida em vários conceitos fundamentais de investigação e abordagens metodológicas que são extraÃdas da diversidade presente no sector da hospitalidade. São abordadas todas as fases do processo de investigação, incluindo a identificação do problema, a conceção do estudo, a recolha e medição de dados através de amostragem e a publicação dos resultados. As metodologias qualitativas, quantitativas e mistas são explicadas através de estudos de investigação de casos reais para mostrar como estas descobertas influenciam a tomada de decisões e áreas que podem ser difÃceis de medir. Além disso, é dada formação sobre como aplicar as estruturas IMRAD para análise de dados qualitativos, técnicas de geração de inquéritos, modelação multinÃvel e aplicações especializadas de relatórios narrativos para os sectores da hotelaria, restauração, serviço ao cliente e análise de serviços de saúde. O big data e a sustentabilidade tecnológica são dois avanços recentes na investigação em hotelaria que são abordados neste livro, preparando académicos e estudantes para produzirem resultados de investigação perspicazes e práticos.
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