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Stratégie marketing internationale pour le tourisme au Ghana
Paperback
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ISBN10: 6209241867
ISBN13: 9786209241864
Publisher: Editions Notre Savoir
Published: Nov 6 2025
Pages: 124
Weight: 0.39
Height: 0.29 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209241864
Publisher: Editions Notre Savoir
Published: Nov 6 2025
Pages: 124
Weight: 0.39
Height: 0.29 Width: 6.00 Depth: 9.00
Language: French
La nécessité de développer une stratégie marketing internationale efficace pour l'industrie touristique ghanéenne est au coeur de cet ouvrage. Une étude a été menée auprès de touristes afro-américains visitant le Ghana. Cette étude visait à classer les types de médias imprimés et électroniques par lesquels les Afro-Américains obtenaient leurs informations touristiques. Elle cherchait également à identifier les principaux canaux de distribution par lesquels ce marché cible achetait ses produits touristiques. Elle examinait également l'expérience de voyage des Afro-Américains visitant le Ghana en ce qui concerne l'organisation de leur voyage, la taille de leur groupe et la durée de leur séjour. L'étude a montré que le facteur de motivation le plus important pour les Afro-Américains visitant le Ghana était le patrimoine culturel.
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