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Estratégia de marketing internacional para o turismo do Gana
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ISBN10: 620924954X
ISBN13: 9786209249549
Publisher: Edicoes Nosso Conhecimento
Published: Nov 6 2025
Pages: 120
Weight: 0.38
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786209249549
Publisher: Edicoes Nosso Conhecimento
Published: Nov 6 2025
Pages: 120
Weight: 0.38
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Portuguese
A necessidade de desenvolver uma estratégia de marketing internacional eficaz para a indústria do turismo do Gana é o foco deste livro. Foi realizado um estudo utilizando turistas afro-americanos que visitam o Gana como população-alvo. O estudo procurou classificar os tipos de mÃdia impressa e eletrônica pelos quais os afro-americanos obtinham suas informações de viagem. Também procurou identificar os principais canais de distribuição pelos quais esse mercado-alvo comprava seus produtos de viagem. Além disso, examinou a experiência de viagem dos afro-americanos que visitavam o Gana no que diz respeito aos seus planos de viagem, tamanho do grupo e duração da estadia. O estudo mostrou que o fator motivador mais forte para os afro-americanos visitarem o Gana era o património cultural.
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