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Internationale Marketingstrategie für den Tourismus in Ghana
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ISBN10: 620923674X
ISBN13: 9786209236747
Publisher: Verlag Unser Wissen
Published: Nov 6 2025
Pages: 128
Weight: 0.40
Height: 0.30 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786209236747
Publisher: Verlag Unser Wissen
Published: Nov 6 2025
Pages: 128
Weight: 0.40
Height: 0.30 Width: 6.00 Depth: 9.00
Language: German
Die Notwendigkeit, eine effektive internationale Marketingstrategie für die Tourismusbranche Ghanas zu entwickeln, steht im Mittelpunkt dieses Buches. Es wurde eine Studie durchgeführt, deren Zielgruppe afroamerikanische Touristen waren, die Ghana besuchten. Die Studie versuchte, die Arten von Print- und elektronischen Medien zu klassifizieren, über die Afroamerikaner ihre Reiseinformationen erhielten. Au erdem sollte ermittelt werden, über welche Vertriebskanäle diese Zielgruppe ihre Reiseprodukte kauft. Darüber hinaus wurden die Reiseerfahrungen von Afroamerikanern, die Ghana besuchen, in Bezug auf ihre Reisevorbereitungen, Gruppengrö e und Aufenthaltsdauer untersucht. Die Studie ergab, dass der stärkste Motivationsfaktor für Afroamerikaner, die Ghana besuchen, das kulturelle Erbe ist.
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