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Strategia di marketing internazionale per il turismo del Ghana
Paperback
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ISBN10: 6209244424
ISBN13: 9786209244421
Publisher: Edizioni Sapienza
Published: Nov 6 2025
Pages: 120
Weight: 0.38
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786209244421
Publisher: Edizioni Sapienza
Published: Nov 6 2025
Pages: 120
Weight: 0.38
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Italian
La necessità di sviluppare un'efficace strategia di marketing internazionale per l'industria turistica del Ghana è l'obiettivo di questo libro. È stato condotto uno studio che ha avuto come target i turisti afroamericani che visitano il Ghana. Lo studio ha cercato di classificare i tipi di media cartacei ed elettronici attraverso i quali gli afroamericani ottengono informazioni sui viaggi e di identificare i principali canali di distribuzione attraverso i quali questo mercato target acquista i prodotti di viaggio. Ha inoltre esaminato l'esperienza di viaggio degli afroamericani che visitano il Ghana in relazione all'organizzazione del viaggio, alle dimensioni del gruppo e alla durata del soggiorno. Lo studio ha dimostrato che il fattore motivante più forte per gli afroamericani che visitano il Ghana è il patrimonio culturale.
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