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Stratégies de marketing de services préférées par les patients des cliniques dentaires
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ISBN10: 6208776716
ISBN13: 9786208776718
Publisher: Editions Notre Savoir
Published: Mar 24 2025
Pages: 124
Weight: 0.39
Height: 0.29 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208776718
Publisher: Editions Notre Savoir
Published: Mar 24 2025
Pages: 124
Weight: 0.39
Height: 0.29 Width: 6.00 Depth: 9.00
Language: French
La recherche a pour but d'étudier les stratégies de marketing de service préférées des patients des cliniques dentaires italiennes. Plus précisément, l'étude a pris en compte les cliniques SDC (Studi Dentistici Cacciamani), une clinique indépendante italienne de taille moyenne à petite située dans la province nord-ouest de Milan. Il est important de mentionner que la scène dentaire italienne a changé radicalement après 2007, lorsque le nouveau décret Bersani est entré dans la législation italienne. Les dentistes commencent aujourd'hui à ressentir la pression des cliniques franchisées et du tourisme dentaire. Il est donc essentiel qu'ils apprennent à jouer avec les mêmes cartes: les techniques et les stratégies de marketing.
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