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Von Patienten bevorzugte Dienstleistungsmarketing-Strategien für Zahnkliniken
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ISBN10: 6208776708
ISBN13: 9786208776701
Publisher: Verlag Unser Wissen
Published: Mar 24 2025
Pages: 128
Weight: 0.40
Height: 0.30 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786208776701
Publisher: Verlag Unser Wissen
Published: Mar 24 2025
Pages: 128
Weight: 0.40
Height: 0.30 Width: 6.00 Depth: 9.00
Language: German
Ziel der Untersuchung war es, die bevorzugten Dienstleistungsmarketingstrategien von Patienten italienischer Zahnkliniken zu ermitteln. Die Untersuchung bezog sich insbesondere auf die SDC-Kliniken (Studi Dentistici Cacciamani), eine italienische mittelgro e unabhängige Klinik in der nordwestlichen Provinz von Mailand. Es ist wichtig zu erwähnen, dass sich die italienische Zahnarztszene nach 2007, als das neue Bersani-Dekret in die italienische Gesetzgebung aufgenommen wurde, dramatisch verändert hat. Die Zahnärzte beginnen heute, den Druck von Franchise-Kliniken und Zahntourismus zu spüren, so dass sie unbedingt lernen müssen, mit denselben Karten zu spielen: Marketingtechniken und -strategien.
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