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Estratégias de marketing de serviços preferidas pelos pacientes para clÃnicas dentárias
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ISBN10: 6208776783
ISBN13: 9786208776787
Publisher: Edicoes Nosso Conhecimento
Published: Mar 24 2025
Pages: 124
Weight: 0.39
Height: 0.29 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208776787
Publisher: Edicoes Nosso Conhecimento
Published: Mar 24 2025
Pages: 124
Weight: 0.39
Height: 0.29 Width: 6.00 Depth: 9.00
Language: Portuguese
A pesquisa tem como objetivo investigar as estratégias de marketing de serviços preferidas pelos pacientes de clÃnicas dentárias italianas. Especificamente, a investigação teve em conta as clÃnicas SDC (Studi Dentistici Cacciamani), uma clÃnica italiana independente de média e pequena dimensão situada na provÃncia noroeste de Milão. É importante referir que o panorama da medicina dentária italiana mudou drasticamente depois de 2007, quando o novo decreto Bersani entrou na legislação italiana. Os dentistas começam hoje a sentir a pressão das clÃnicas em franchising e do turismo dentário, pelo que é essencial que aprendam a jogar com as mesmas cartas: técnicas e estratégias de marketing.
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