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Strategie marketingu uslug preferowane przez pacjentów klinik stomatologicznych
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ISBN10: 620877666X
ISBN13: 9786208776664
Publisher: Wydawnictwo Nasza Wiedza
Published: Mar 24 2025
Pages: 120
Weight: 0.38
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786208776664
Publisher: Wydawnictwo Nasza Wiedza
Published: Mar 24 2025
Pages: 120
Weight: 0.38
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Polish
Celem badań jest zbadanie preferowanych strategii marketingu uslug przez pacjentów wloskich klinik stomatologicznych. W szczególności w badaniu wzięto pod uwagę kliniki SDC (Studi Dentistici Cacciamani), wloskiej średniej wielkości niezależnej kliniki polożonej w pólnocno-zachodniej prowincji Mediolanu. Ważne jest, aby wspomniec, że wloska scena stomatologiczna zmienila się dramatycznie po 2007 roku, kiedy nowy dekret Bersaniego wszedl do wloskiego ustawodawstwa. Obecnie dentyści zaczynają odczuwac presję związaną z franczyzą klinik i turystyką stomatologiczną, dlatego ważne jest, aby nauczyli się grac tymi samymi kartami: technikami i strategiami marketingowymi.
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