Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
A History of Brands: Origins of Consumer Markets

A History of Brands: Origins of Consumer Markets

Shear, Richard
Kingsley, Mark
Millman, Debbie

Hardcover

Series: Sva Masters in Branding

MarketingGeneral DesignGraphic Design

Publisher Price: $24.99

ISBN10: 0760395179
ISBN13: 9780760395172
Publisher: Rockport Publishers
Published: Jul 22 2025
Pages: 160
Weight: 1.05
Height: 0.70 Width: 6.30 Depth: 9.10
Language: English
Discover the fascinating evolution of branding with Richard Shear's A History of Brands.

In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world's most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.

In A History of Brands, you'll explore:

  • Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.
  • Iconic Brands: Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.
  • Cultural Impact: Understand how brands reflect and shape cultural values, influencing everything from consumer behavior to global trends.
  • Technological Shifts: Examine how advancements in technology--from mass production to digital marketing--have transformed the branding landscape.
  • The Future of Brands: Gain insights into emerging trends and the future of branding in a rapidly changing world.

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