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What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics
Paperback
MarketingGeneral DesignGraphic Design
Publisher Price: $25.00
ISBN13: 9789083270678
Publisher: Set Margins' Publications
Published: Sep 5 2023
Pages: 264
Weight: 0.40
Height: 1.00 Width: 4.10 Depth: 6.40
Language: English
Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding's neoliberal orthodoxy
Brands aren't just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?
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