Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
How to Create Persuasive Ads Using the 12 Archetypes: The complete guide

How to Create Persuasive Ads Using the 12 Archetypes: The complete guide

Martins Soares, Matheus

Paperback

Business General

ISBN13: 9798396935846
Publisher: Independently Published
Published: May 30 2023
Pages: 82
Weight: 0.25
Height: 0.20 Width: 5.50 Depth: 8.50
Language: English
Archetypes in marketing emerged from the theory of archetypes by Carl Jung, a Swiss psychologist who developed a theory that describes the deep motivations and common behavior patterns that affect human consciousness. Jung argued that archetypes are unconscious motivators that influence human behavior.

He believed that these archetypes are rooted deep within the human psyche and are responsible for creating recurring attitudes and behaviors. This theory was later applied to marketing in order to create advertisements that connect with people's deep motivations and needs.

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