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Heritage Entrepreneurship: Cultural and Creative Pursuits in Business Management
Hardcover
Series: Palgrave Studies in Global Entrepreneurship
Biographies GeneralBusiness GeneralAnthropology
ISBN13: 9789811951480
Publisher: Palgrave MacMillan
Published: Jan 18 2023
Pages: 169
Weight: 0.82
Height: 0.50 Width: 5.83 Depth: 8.27
Language: English
This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits regarding heritage matters. This involves focusing on how culture is embedded within heritage entrepreneurship and the distinctive comparative advantages of taking a cultural approach to business. The role of entrepreneurial environments in terms of accepting creativity is highlighted, thereby making a new contribution to the study of heritage entrepreneurship. The book also elaborates on how heritage entrepreneurs are embedded in an entrepreneurial ecosystem that consists of a number of different stakeholders.
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