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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The impact Of Advertising On The Brand Acceptance

The impact Of Advertising On The Brand Acceptance

Tarlumun, Iorlumun
Nguemo Ujia, Esther

Paperback

Business General

ISBN10: 6208417309
ISBN13: 9786208417307
Publisher: LAP Lambert Academic Publishing
Published: Dec 17 2024
Pages: 68
Weight: 0.25
Height: 0.16 Width: 6.00 Depth: 9.00
Language: English
Advertising plays a pivotal role in shaping consumer behavior and achieving brand acceptance in today's competitive marketplace. This study investigates the impact of advertising strategies on the brand acceptance of Oral B toothpaste among students of Benue State University, Nigeria. Using a survey research design, the study evaluates Procter & Gamble's advertising approaches, including taste, affordability, and appeal, to understand their influence on students' brand perception and consumption patterns. Findings reveal that targeted advertising strategies significantly contribute to brand acceptance by building awareness, persuading potential consumers, and fostering loyalty. The research highlights that effective advertising appeals not only influence immediate purchase decisions but also strengthen long-term brand trust and consumer relationships. Recommendations emphasize the need for creative, culturally relevant, and evidence-based advertising campaigns to enhance market penetration and sustain competitive advantage in dynamic consumer environments.

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