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Rethinking Business Anthropology: Cultural Strategies in Marketing and Management

Rethinking Business Anthropology: Cultural Strategies in Marketing and Management

Paperback

Business General

ISBN10: 103292635X
ISBN13: 9781032926353
Publisher: Routledge
Published: Oct 14 2024
Pages: 232
Weight: 0.73
Height: 0.49 Width: 6.14 Depth: 9.21
Language: English
Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.

Also from

Walle, Alf H.

Also in

Business General