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Persuasión y psicologÃa oscura: Cómo convertirse en un persuasor de éxito a través del lenguaje corporal, la retórica y las técnicas cognitivas
Paperback
Publisher: Lightning Source Inc
Published: Jun 4 2021
Pages: 82
Weight: 0.29
Height: 0.20 Width: 6.00 Depth: 9.00
Language: Spanish
La persuasión es esencialmente un estilo de comunicación en el que una fuente presenta un mensaje a un público objetivo, intentando convencerle de que realice un cambio modificando sus creencias, actitudes, valores o comportamientos. Sin embargo, no es tan sencillo como parece.
Hay muchos aspectos de la persuasión que debemos comprender para convertirnos en persuasores eficaces. La manipulación y la persuasión son dos cosas diferentes. Pueden parecer similares, pero las técnicas utilizadas en ambos procesos son diferentes. En pocas palabras, la persuasión utiliza un enfoque más positivo, mientras que la manipulación utiliza un enfoque negativo. Pero esa no es la única razón por la que se diferencian entre sÃ. Las intenciones de ambos procesos también son diferentes. En la actualidad, no podemos decir que nunca hemos sido persuadidos o que nunca hemos reconocido la persuasión.
En este libro, aprenderá cómo la persuasión puede ser una forma eficaz de convencer a las personas para que cambien sus hábitos, comportamiento, actitud, valores o creencias. No dudes en descubrir estos secretos, compra tu ejemplar hoy mismo!
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