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Techniques and Principles of Business Innovation

Techniques and Principles of Business Innovation

Paperback

Management

ISBN10: 6200759200
ISBN13: 9786200759207
Publisher: Our Knowledge Publishing
Published: Jul 26 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: English
This book offers a deep dive into the techniques and principles of business innovation, highlighting their strategic role in a world increasingly marked by volatility, uncertainty, complexity and ambiguity - the famous VUCA environment.It opens with an essential distinction: innovation is not just invention. It is defined by its ability to generate value and be successfully adopted by the market. The book then explores the different forms of innovation: incremental, radical, disruptive, and their variations: products, services, processes, business models and even managerial practices.

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Management