Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Chocolate Covered Money: Secrets of the Marketing Genius Who Built the World's Most Successful Chocolate Brands

Chocolate Covered Money: Secrets of the Marketing Genius Who Built the World's Most Successful Chocolate Brands

Yater, Brad
Boehmer, Paul
Boehmer, Paul

Audio Book

Culinary BiographiesBusiness GeneralMarketing

Currently unavailable to order

ISBN13: 9798228317857
Publisher: Ascent Audio
Published: Oct 8 2024
Language: English
The story of the man behind some of the world's biggest chocolate empires.

Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store in a mall near you. Chocolate is a big business, and makes a lot of money. This book pulls the curtain back for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.

This book reveals business methods used to enable three of the world's leading super-premium luxury Belgian chocolate brands--Godiva, Leonidas, and KC Chocolatier--to compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores.

Brad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years. Hear the fascinating story of how this happened to him.

2 different editions

Also available

Also from

Yater, Brad

View All

Also in

Culinary Biographies

View All