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Business Advancement Through Technology Volume I: Markets and Marketing in Transition

Business Advancement Through Technology Volume I: Markets and Marketing in Transition

Hardcover

Series: Palgrave Studies in Cross-Disciplinary Business Research, in

ManagementMarketing

ISBN10: 3031077687
ISBN13: 9783031077685
Publisher: Palgrave Macmillan
Published: Dec 14 2022
Pages: 275
Weight: 1.13
Height: 0.69 Width: 5.83 Depth: 8.27
Language: English
This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers.

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