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The Evolution of Luxury Brands, Volume II: Society, Technology, and Context

The Evolution of Luxury Brands, Volume II: Society, Technology, and Context

Hardcover

Series: Palgrave Studies in Cross-Disciplinary Business Research, in

Business GeneralMarketingGraphic Design

ISBN10: 3031966791
ISBN13: 9783031966798
Publisher: Palgrave MacMillan
Published: Oct 18 2025
Pages: 371
Weight: 1.38
Height: 0.88 Width: 5.83 Depth: 8.27
Language: English
This book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries and markets.Set against the backdrop of an increasingly complex and dynamic landscape, chapters explore how luxury brands rise to the challenges of globalization, emerging markets, the rise of digital technology, and advanced manufacturing techniques. Moreover, authors explore the increasing pressure the industry faces to address societal issues such as sustainability, ethical labour practices, and diversity and inclusion.

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