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Craft Beer Design: The Design, Illustration and Branding of Contemporary Breweries
Hardcover
Graphic DesignIllustrationTypography & Calligraphy
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ISBN10: 3967040321
ISBN13: 9783967040326
Publisher: Gestalten
Published: May 3 2022
Pages: 208
Weight: 2.55
Height: 1.00 Width: 8.60 Depth: 10.40
Language: English
ISBN13: 9783967040326
Publisher: Gestalten
Published: May 3 2022
Pages: 208
Weight: 2.55
Height: 1.00 Width: 8.60 Depth: 10.40
Language: English
The experience of craft beer is not just about what's in the can, but what's on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting - whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Craft Beer Design, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer.
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