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The Elements of LOGO Design: Design Thinking, Branding, Making Marks
Hardcover
Graphic DesignTypography & Calligraphy
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ISBN10: 1621536025
ISBN13: 9781621536024
Publisher: Allworth Pr
Published: Sep 5 2017
Pages: 224
Weight: 2.65
Height: 1.20 Width: 8.40 Depth: 10.00
Language: English
ISBN13: 9781621536024
Publisher: Allworth Pr
Published: Sep 5 2017
Pages: 224
Weight: 2.65
Height: 1.20 Width: 8.40 Depth: 10.00
Language: English
A Visually Stunning Guide to Learning the Art of Logo Design
Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as:Logic in design
Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as:
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