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Ethical Crm

Ethical Crm

Paperback

Business General

ISBN10: 6206773272
ISBN13: 9786206773276
Publisher: Scholars' Press
Published: Jul 1 2024
Pages: 376
Weight: 1.21
Height: 0.84 Width: 6.00 Depth: 9.00
Language: English
Ethical CRM: BUILDING TRUST WITH GEN Z examines the convergence of customer relationship management (CRM) and ethics, specifically focusing on Generation Z's expectations. The book highlights how CRM practices have evolved to emphasize ethical principles like transparency, data privacy, social responsibility, and environmental sustainability. It provides a framework for ethical CRM integration, featuring case studies and strategies that showcase effective engagement with Gen Z. Additionally, it explores future CRM trends, including blockchain for transparency and predictive analytics in ethical decision-making. This guide is essential for business leaders and CRM professionals aiming to build trust and maintain long-term loyalty with Gen Z customers.

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Marbun, Saortua

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Business General