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Il mosaico del marketing: svelare l'impatto del marketing moderno
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ISBN10: 6207784812
ISBN13: 9786207784813
Publisher: Edizioni Sapienza
Published: Jul 13 2024
Pages: 72
Weight: 0.26
Height: 0.17 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786207784813
Publisher: Edizioni Sapienza
Published: Jul 13 2024
Pages: 72
Weight: 0.26
Height: 0.17 Width: 6.00 Depth: 9.00
Language: Italian
Benvenuti a Il mosaico del marketing: svelare l'impatto del marketing moderno. In questo libro intraprendiamo un viaggio per esplorare il mondo sfaccettato del marketing moderno e svelare il suo profondo impatto sulle aziende, sui consumatori e sulla società in generale.Il marketing non è più limitato ai canali e alle tattiche tradizionali, ma si è evoluto in un ecosistema dinamico e interconnesso guidato da tecnologia, dati e innovazione. Dall'ascesa del marketing digitale alle considerazioni etiche sulla pubblicità , ogni capitolo approfondisce una diversa sfaccettatura del mosaico del marketing, offrendo approfondimenti, casi di studio e indicazioni pratiche per navigare nelle complessità del panorama del marketing odierno.Sia che siate marketer esperti che cercano di essere all'avanguardia, sia che siate osservatori curiosi interessati a comprendere le forze che modellano il comportamento dei consumatori e le tendenze del mercato, questo libro si propone di fornire prospettive preziose e spunti pratici.
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