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Teoria cozii lungi pentru afaceri: Găsirea nișei tale și protejarea afacerii tale de viitor
Paperback
ISBN13: 9782808602464
Publisher: Klincksieck
Published: Jan 20 2023
Pages: 36
Weight: 0.10
Height: 0.07 Width: 5.06 Depth: 7.81
Language: Romanian
Înțelegeți esența teoriei long tail pentru afaceri în doar 50 de minute cu această carte practică și concisă. Acest model este utilizat pentru a ilustra distribuția vânzărilor unei companii pentru toate produsele sale, de la bestseller-uri cu cerere mare la produse de nișă care generează doar vânzări minore. În noua noastră eră digitală, odată cu creșterea comerțului electronic, care reduce drastic costurile de depozitare, este posibil să se genereze vânzări semnificative cu produse cu cerere redusă, care reprezintă coada modelului. Această carte vă oferă o introducere utilă în aplicațiile teoriei cozii lungi în dezvoltarea strategiilor comerciale și de marketing. De asemenea, include un studiu de caz detaliat, o discuție despre deficiențele teoriei și o introducere în modele conexe, cum ar fi principiul Pareto, modelul ABC și strategia blockbuster.
Despre teoria cozii lungi: Teoria cozii lungi a fost aplicată pentru prima dată în domeniul afacerilor de către scriitorul și antreprenorul Chris Anderson în 2004, pe baza unei analize a site-urilor populare de comerț electronic, inclusiv Amazon, eBay și Netflix. Afirmația potrivit căreia profitabilitatea nu depinde doar de bestselleruri a pus la îndoială multe strategii de afaceri și modele economice existente, dar, cu toate acestea, nu lipsesc dovezile care să susțină argumentul lui Anderson. În această carte, veți descoperi cum vă poate fi de folos teoria cozii lungi, veți identifica produsele care formează capul și coada portofoliului dumneavoastră de produse și vă veți folosi descoperirile pentru a dezvolta o strategie comercială profitabilă. O explicație clară a avantajelor și a posibilelor dezavantaje ale metodei, o discuție a unui studiu de caz practic și o introducere în modelele conexe vă oferă instrumentele de care aveți nevoie pentru a vă adapta abordarea la situația dumneavoastră.
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