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Теория длинного хвоста д
Paperback
ISBN13: 9782808603041
Publisher: Klincksieck
Published: Jan 20 2023
Pages: 38
Weight: 0.10
Height: 0.08 Width: 5.06 Depth: 7.81
Language: Russian
Поймите суть теории длинного хвоста для бизнеса всего за 50 минут с помощью этой практичной и лаконичной книги. Эта модель используется для иллюстрации распределения продаж компании по всем ее продуктам, от бестселлеров с высоким спросом до нишевых продуктов, которые генерируют лишь незначительные продажи. В наш новый цифровой век, с ростом электронной коммерции, которая резко сокращает складские расходы, появилась возможность генерировать значительные продажи с помощью товаров с низким спросом, которые являются хвостом модели. В этой книге вы найдете полезное введение в применение теории длинного хвоста в разработке коммерческих стратегий и маркетинговых стратегий. Кроме того, он включает подробное исследование конкретного случая, обсуждение недостатков теории и введение в смежные модели, такие как принцип Парето, модель ABC и стратегия блокбастера.
О теории длинного хвоста Теория длинного хвоста была впервые применена к сфере бизнеса писателем и предпринимателем Крисом
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