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Теорія довгого хвоста дл
Paperback
ISBN13: 9782808602754
Publisher: Klincksieck
Published: Jan 20 2023
Pages: 34
Weight: 0.09
Height: 0.07 Width: 5.06 Depth: 7.81
Language: Ukrainian
Зрозумійте суть теорії довгого хвоста для бізнесу всього за 50 хвилин з цією практичною та лаконічною книгою. Ця модель використовується для ілюстрації розподілу продажів компанії за всіма її продуктами, від бестселерів з високим попитом до нішевих продуктів, які генерують лише незначні продажі. У нашу нову цифрову епоху, зі зростанням електронної комерції, яка різко скорочує витрати на складування, з'явилася можливість генерувати значні продажі за рахунок товарів з низьким попитом, які складають хвіст моделі. Ця книга є корисним вступом до застосування теорії довгого хвоста в розробці комерційних стратегій та маркетингових стратегій. Він також включає детальний аналіз конкретного прикладу, обговорення недоліків теорії та вступ до суміжних моделей, таких як принцип Парето, модель АВС та стратегія блокбастерів.
Про теорію довгого хвоста Теорія довгого хвоста вперше була застосована до сфери бізнесу письменником і підприємцем Крісом Андерсоном у 2004 році на основі аналізу попул
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