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İş dünyası için uzun kuyruk teorisi: Nişinizi bulmak ve işinizi gelecekten korumak
Paperback
ISBN13: 9782808602174
Publisher: Klincksieck
Published: Jan 20 2023
Pages: 36
Weight: 0.10
Height: 0.07 Width: 5.06 Depth: 7.81
Language: Turkish
İş dünyası için uzun kuyruk teorisinin özünü bu pratik ve özlü kitapla sadece 50 dakikada anlayın. Bu model, bir şirketin yüksek talep gören çok satan ürünlerinden sadece küçük satışlar yapan niş ürünlerine kadar tüm ürünlerinin satışlarının dağılımını göstermek için kullanılır. Yeni dijital çağımızda, depolama maliyetlerini büyük ölçüde azaltan e-ticaretin yükselişiyle birlikte, modelin kuyruğu olan düşük talepli ürünlerle önemli satışlar elde etmek artık mümkün. Bu kitap, ticari stratejilerin ve pazarlama stratejilerinin geliştirilmesinde uzun kuyruk teorisinin uygulamalarına faydalı bir giriş sunmaktadır. Ayrıca ayrıntılı bir vaka çalışması, teorinin eksikliklerinin tartışılması ve Pareto ilkesi, ABC modeli ve gişe rekorları kıran strateji gibi ilgili modellere bir giriş içermektedir.
Uzun kuyruk teorisi hakkında: Uzun kuyruk teorisi ilk olarak 2004 yılında yazar ve girişimci Chris Anderson tarafından Amazon, eBay ve Netflix gibi popüler e-ticaret sitelerinin analizine dayanarak iş dünyasına uygulanmıştır. Kârlılığın yalnızca çok satanlara bağlı olmadığı iddiası, mevcut birçok iş stratejisine ve ekonomik modele meydan okusa da Anderson'ın argümanını destekleyen kanıtlar da yok değildir. Bu kitapta, uzun kuyruk teorisinin size nasıl fayda sağlayabileceğini keşfedecek, ürün portföyünüzün 'başını' ve 'kuyruğunu' oluşturan ürünleri belirleyecek ve bulgularınızı karlı bir ticari strateji geliştirmek için kullanacaksınız. Yöntemin avantajlarının ve olası dezavantajlarının net bir şekilde açıklanması, pratik bir vaka çalışmasının tartışılması ve ilgili modellere giriş yapılması, yaklaşımınızı durumunuza göre uyarlamanız için gereken araçları sağlar.
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