Sign-In
Cart
Sales Enablement: The Framework for Sales and Marketing Collaboration
Paperback
Series: Sales Ops Knowledge Base
Please select the version of book you would like to purchase.
ISBN13: 9798616608536
Publisher: Independently Published
Published: Nov 7 2022
Pages: 84
Weight: 0.24
Height: 0.17 Width: 5.50 Depth: 8.50
Language: English
Publisher: Independently Published
Published: Nov 7 2022
Pages: 84
Weight: 0.24
Height: 0.17 Width: 5.50 Depth: 8.50
Language: English
Sales enablement is an essential component of any customer-focused organization.
When you combine sales and marketing, you get the ability to create content tailored for individual customer needs which can help them achieve their goals with your products. Organizations that improve their onboarding and training experiences, as well as use tools like content management software, automation and internal communication become more successful at delivering value from the first touch point with a prospect all the way through to their last purchase.Enablement has a direct impact on your organization goals to grow revenue, acquire new customers, or retain existing ones.
When you combine sales and marketing, you get the ability to create content tailored for individual customer needs which can help them achieve their goals with your products. Organizations that improve their onboarding and training experiences, as well as use tools like content management software, automation and internal communication become more successful at delivering value from the first touch point with a prospect all the way through to their last purchase.Enablement has a direct impact on your organization goals to grow revenue, acquire new customers, or retain existing ones.
Sales Enablement is the highest, most impactful investment a company can make to improve sales performance, increase revenue and drive organizational growth. But it's also a complicated process. It requires buy-in from leadership and ambassadors, along with collaboration amongst all teams to develop content that is both engaging and relevant. In Sales Enablement: The Framework for Sales and Marketing Collaboration you will learn:
Click Buy Now and take your first step to sales excellence!
- What is Sales Enablement?
- Where Sales Enablement is positioned in a company
- How to create a culture of sales enablement
- How to prepare the organization for enablement
- How enablement, onboarding, & training are connected
- How to manage content for enablement
- Why internal communication is crucial
- How to use technology for enablement
Click Buy Now and take your first step to sales excellence!
Also from
Nguyen, Jeff
CRM Mastery: The Sales Ops Manager's Guide to Elevating Customer Relationships and Sales Performance
Nguyen, Jeff
Paperback
$19.95
Data Driven Sales Ops: The Sales Operations Manager's Guide to Driving Action from Insight
Nguyen, Jeff
Paperback
$19.95
Sales Pipeline Management: The Sales Operations Manager's Guide to Consistency in Sales
Nguyen, Jeff
Paperback
$21.95
Data Driven Sales Ops: The Sales Operations Manager's Guide to Driving Action from Insight
Nguyen, Jeff
Paperback
$15.95
CRM Mastery: The Sales Ops Manager's Guide to Elevating Customer Relationships and Sales Performance
Nguyen, Jeff
Paperback
$15.95
Also in
Marketing
The Multiply Method: Simple Systems for Building a Solid, Sustainable Network Marketing Team
Robbins, Sarah
Hardcover
$24.70
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Hardcover
From $12.99
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Paperback
$19.79
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Tyler, Marylou
Ross, Aaron
Hardcover
$28.45
The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition
Iannarino, Anthony
Blount, Jeb
Hardcover
$26.60
Never Outmatched: Military Strategies to Lead, Innovate, and Win in the Modern Marketing Battlefield
Pepper, Lee
Hardcover
$26.59
Ofertas de $100M: Cómo presentar ofertas tan buenas que la gente sienta que es estúpida si dice que no
Hormozi, Alex
Hardcover
$35.99
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Moore, Geoffrey A.
Paperback
$27.54
Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business
James, Neen
Hardcover
$28.45
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Romaniuk, Jenni
Sharp, Bryon
Hardcover
$46.33
Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales
Farrokh, Armand
Cegelski, Nick
Paperback
$18.99
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Sutherland, Rory
Paperback
$18.99
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Tyler, Marylou
Ross, Aaron
Paperback
$17.05
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Whitman, Drew Eric
Paperback
$17.05
The Million-Dollar Financial Services Practice: A Proven System for Becoming a Top Producer
Mullen Jr, David J.
Paperback
$19.99
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Dunford, April
Paperback
$19.94
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
Collins, Marcus
Paperback
$18.99
Focus: How to Plan Strategy and Improve Execution to Achieve Growth
Mittal, Vikas
Sridhar, Shrihari
Hardcover
$42.74
Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
Weinberg, Mike
Paperback
$19.99
Obvious Adams (Special Edition): The Story of a Successful Businessman
Updegraff, Robert Rawls
Paperback
$10.74
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
Wheeler, Alina
Meyerson, Rob
Hardcover
$51.25
Get Clients Now! (Tm): A 28-Day Marketing Program for Professionals, Consultants, and Coaches
Hayden, C.
Paperback
$22.99
Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
Vaynerchuk, Gary
Hardcover
$38.00
Storybrand 2.0 Edición Actualizada: Clarifica Tu Mensaje Y Los Clientes Escucharán
Miller, Donald
Paperback
$16.14
Prospectos de $100M: Cómo conseguir que los desconocidos quieran comprar lo que vendes
Hormozi, Alex
Paperback
$29.94
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Laura
Ries, Al
Paperback
$18.99
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business
Miller, Donald
Peterson, J. J.
Paperback
$21.84
High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
Hunter Csp, Mark
Paperback
$19.99
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Gioglio, Jessica
Walter, Ekaterina
Paperback
$47.00
PreSale Without Fail: The Secret to Launching New Communities with Maximum Results
Oakley, Kevin
Paperback
$31.19
El año de 12 semanas: Logra en 12 semanas lo que otros hacen en 12 meses
Moran, Brian P.
Lennington, Michael
Paperback
$17.05
2024 Ultimate Guide To E-commerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To $10 Million Plus
Hammersley, Ian
Hammersley, Mark
Paperback
$34.20
The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
John, Daymond
Paisner, Daniel
Paperback
$18.05
No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Kennedy, Dan S.
Fischer, Martin J.
Paperback
$23.74
Trust Is the Strategy: Building Your Law Firm's Brand With Integrity
Hargroder, Megan
Amarir, Molly
Paperback
$17.09
Selling the Wheel: Choosing the Best Way to Sell for You Your Company Your Customers
Stevens, Howard
Cox, Jeff
Paperback
$16.99
Mailed It!: A Guide to Crafting Emails That Build Relationships and Get Results
Budd, Ashley
Kibilds, Dayana
Paperback
$20.85
Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands
Shotton, Richard
Flicker, Michaelaaron
Paperback
$18.99
Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide
Jantsch, John
Paperback
$18.99
Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
Blount, Jeb
Hardcover
$27.55
The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd
Dib, Allan
Paperback
$18.95
Get Together: How to Build a Community with Your People
Richardson, Bailey
Huynh, Kevin
Sotto, Kai Elmer
Hardcover
$21.85
Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything
Schaub, Kathleen
Paperback
$18.00
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Goldstein, Noah J.
Martin, Steve J.
Cialdini, Robert
Paperback
$18.99
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Ries, Al
Trout, Jack
Paperback
$20.89
Haciendo que el Primer Círculo Funcione: La base para la duplicación en el mercadeo en red
Gage, Randy
Paperback
$15.00
Story Business: Why Stories Rule the World and How They Can Reinvent Your Business
McMahon, Gavin
Paperback
$23.75
It's Hard to be Easy: The Competitive Advantage of Clearing All Paths for Your Customers
Serbin Hopkins, Diane
Hardcover
$24.36
The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love
Lehrskov-Schmidt, Ulrik
Paperback
$16.14
PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment
Weiner, Mark
Paperback
$52.73
Modern-Day Strategies for Community Engagement: How to Effectively Build Bridges Between People and the Bottom Line
Rumley, Makara
Paperback
$12.49
The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
Wilson, Annie
Hamilton, Ryan
Hardcover
$30.40
From Manila to Wall Street: An Immigrant's Journey With America's First Black Tycoon
Meily, Butch
Paperback
$19.00
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition
Nagle, Thomas T.
Gruyaert, Evert
Müller, Georg
Paperback
$280.00
One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days
Kane, Brendan
Hardcover
$28.45
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Hall, Kindra
Hardcover
$28.49
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Underhill, Paco
Paperback
$19.94
International Marketing in a Changing World: A Managerial Guidebook
Akdeniz, M. Billur
Van Der Vegt, Sebastian
Cavusgil, S. Tamer
Paperback
$36.09
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
Rajamannar, Raja
Hardcover
$28.49
The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money
Gilmore, James H.
Pine II, B. Joseph
Hardcover
$33.25
The Hypocrisy Trap: How Changing What We Criticize Can Improve Our Lives
Hallsworth, Michael
Hardcover
$28.45
Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales
Goldfayn, Alex
Hardcover
$25.65
Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader
Sheridan, Marcus
Hardcover
$28.50
$100M Offers Summary and Workbook: How To Make Offers So Good People Feel Stupid Saying No
Hormozi, Alex
Hardcover
$35.99
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Moore, Geoffrey A.
Paperback
$18.04
The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love
Lehrskov-Schmidt, Ulrik
Hardcover
$28.49
Extraordinary Popular Delusions: Selections from Memoirs of Extraordinary Popular Delusions and the Madness of Crowds
MacKay, Charles
Paperback
$7.24
The Youtube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
Eves, Derral
Hardcover
$25.65
$100M Leads Summary & Workbook: How to Get Strangers To Want To Buy Your Stuff
Hormozi, Alex
Paperback
$29.94
Satisfaction: How Every Great Company Listens to the Voice of the Customer
Denove, Chris
Power, James
Paperback
$24.00
The World's Best Buyer Persona System: The Buyer Persona Reimagined: It's Not Who They Are but HOW THEY THINK!
Andrews, Stormie
Hardcover
$23.70
Los Cuatro Colores de Las Personalidades para MLM: El Lenguaje Secreto para Redes de Mercadeo
Schreiter, Tom Big Al
Paperback
$12.30
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Harhut, Nancy
Paperback
$55.43
Growth Hacker Marketing: A Primer on the Future of Pr, Marketing, and Advertising
Holiday, Ryan
Paperback
$17.10
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Bastien, Vincent
Kapferer, Jean-Noël
Hardcover
$68.63
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
Westwood, John
Paperback
$16.14
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Levinson, Jay Conrad
Paperback
$20.89
Grassroots Strategy: Cultivating B2B Growth from the Ground Up
Bennett, Jeff W.
Fleming, Darrin W.
Hardcover
$49.94
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Hardcover
$35.99
The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.
Schley, Bill
Paperback
$16.95
Guía de Inicio Rápido para Redes de Mercadeo: Comienza RÁPIDO, ¡Sin Rechazos!
Schreiter, Keith
Schreiter, Tom Big Al
Paperback
$12.30
The Leader's Brain, Updated and Expanded: Unlock Peak Performance in Work and Life with Neuroscience
Platt, Michael
Paperback
$20.89
DRIVE Sales System: The 5 Steps to Increasing Your Sales Reach by 400%
Woodward, Woody
Snyder, Bob
Hardcover
$34.38
Outmarket the Competition: Advanced Marketing Tactics to Drive Growth and Profitability
Doyle, Nick
Hardcover
$26.55
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Marshall, Perry
Paperback
$23.74
Your Story Advantage: A Proven Path to Maximize Your Impact, Influence, & Income
Blankschaen, Bill
Hardcover
$34.99