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Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip
Paperback
Business GeneralManagementMarketing
Publisher Price: $18.99
ISBN13: 9780446583800
Publisher: Grand Central Publishing
Published: Nov 20 2012
Pages: 256
Weight: 0.50
Height: 0.80 Width: 5.40 Depth: 8.20
Language: English
Creating and delivering superior customer value
Founding a merchandising division
Giving away your product for free to increase demand
Above all, Barnes explains how the Dead were masters of what he calls strategic improvisation-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation.
For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
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