Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Tourism and Experiential Marketing: Principles, Case Studies, Experiential Quality Seal, Skills and Professional Profiles

Tourism and Experiential Marketing: Principles, Case Studies, Experiential Quality Seal, Skills and Professional Profiles

Caloggero, Ignazio

Paperback

General Education

ISBN10: 8832060280
ISBN13: 9788832060287
Publisher: Centro Studi Helios Srl
Published: Jun 30 2024
Pages: 272
Weight: 1.05
Height: 0.57 Width: 7.00 Depth: 10.00
Language: English
Experiential Tourism is a term sometimes used improperly, often as a mere label, to be applied as needed in order to justify the prices of one's offers.
It becomes crucial to identify what differentiates an authentic experiential offer from a simple tourist offer that is labeled as such. This is vital both for tourists, in making choices between numerous options, and for tour operators who aspire to offer an authentic and quality experience. Consequently, the need emerges, by applying the Quality Management methodology, to provide a clear and unambiguous answer to the following questions: what is Experiential Tourism? What are the characteristics that identify the experiential offer? To what types of activities can experiential principles be applied? How to evaluate the quality of experiential offers? What professional skills are needed?

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