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Event Experience: Principi ed Esempi Operativi
Paperback
Series: Turismo E Marketing Esperienziale, Book 4
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ISBN10: 8832060353
ISBN13: 9788832060355
Publisher: Centro Studi Helios
Published: Nov 1 2024
Pages: 246
Weight: 0.95
Height: 0.52 Width: 7.00 Depth: 10.00
Language: Italian
ISBN13: 9788832060355
Publisher: Centro Studi Helios
Published: Nov 1 2024
Pages: 246
Weight: 0.95
Height: 0.52 Width: 7.00 Depth: 10.00
Language: Italian
Questo libro rappresenta un approfondimento tematico del volume Turismo e Marketing Esperienziale (Edizione 2023), adattando i concetti presentati al settore specifico delle Event Experience. Viene proposta una classificazione delle Event Experience in diverse tipologie: Cultural Event Experience, Entertainment and Show Experience, Educational Event Experience, Commercial and Corporate Event Experience e Integrative Event Experience.
Per ciascuno dei principi esperienziali - Multisensorialità , Approccio Culturale, Unicità , Relazionalità , Partecipazione Diretta, Apprendimento Esperienziale, Tematicità , Estetica, Intrattenimento e Immersione - il libro ne illustra l'applicabilità agli eventi, arricchendo la trattazione con centinaia di esempi operativi e casi di studio.
Inoltre, viene presentato il Marchio di Qualità Esperienziale, un riconoscimento dedicato agli eventi che eccellono nell'offrire esperienze di alta qualità . Infine, il libro descrive come l'evoluzione del settore turistico verso un'ottica esperienziale evidenzi la crescente necessità di specializzare le figure professionali tradizionali, rispondendo alle nuove esigenze del mercato.
Inoltre, viene presentato il Marchio di Qualità Esperienziale, un riconoscimento dedicato agli eventi che eccellono nell'offrire esperienze di alta qualità . Infine, il libro descrive come l'evoluzione del settore turistico verso un'ottica esperienziale evidenzi la crescente necessità di specializzare le figure professionali tradizionali, rispondendo alle nuove esigenze del mercato.
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