Marketing in 2023

Artificial Intelligence (AI) and the Modern Marketer by Booker, Cortlan

Burn Their Boats: Igniting Unbreakable Customer Loyalty by Gresham, Thomas

Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Blakeman, Robyn

Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices by Benito, María Rodríguez-Rabadán

Strategic Crisis Communication by Smith, Jeffrey, O'Rourke, James S.

Dialogmarketing Perspektiven 2022/2023: Tagungsband 15. Wissenschaftlicher Interdisziplinärer Kongress Für Dialogmarketing by

Strategic Crisis Communication by O'Rourke, James S., Smith, Jeffrey

Marketing in der Fitnessökonomie. Preismanagement, Corporate Identity und Digitalisierung in der Fitness- und Gesundsheitsbranche by Anonymous

Konzept für ein Gesundheitsstudio. Marketingplanung, Marktbeschreibung, und -analyse by Anonymous

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing by

Öffentlichkeitsarbeit: Grundlagen und Praxis für Unternehmen by Schweer, Henning

Business Branding: 7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling by Spencer, Santino

An Influencer's World: A Behind-The-Scenes Look at Social Media Influencers and Creators by Baker, Caroline, Baker, Don

Neuroscience applied to consumer behaviour by Kopke, Úrsula

Werbung im digitalen Zeitalter. Ein morphologischer Blick auf Werbemittel und Marktpsychologie by Ganovsky, Marle

Digital Pricing Strategy: Capturing Value from Digital Innovations by

Kellogg on Marketing (3rd Edition): The Marketing Faculty of the Kellogg School of Management 3rd Edition by

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability by Kotler, Philip, Huan, Hooi Den, Mussry, Jacky

Digital Pricing Strategy: Capturing Value from Digital Innovations by

Customer-Centricity in Organized Retailing: A Guide to the Basis of Winning Strategies by Dash, Manoj Kumar, Bhattacharyya, Jishnu, Sahu, Manash Kumar

Digital Marketing: 7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting by Spencer, Santino

Top Ten Steps to Build an Engaged Reader Community by Bourgeois, B. Alan

The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies by Peer, Christopher

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability by Kotler, Philip, Huan, Hooi Den, Mussry, Jacky

The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies by Peer, Christopher

Consumer Behavior by Macinnis, Deborah J., Pieters, Rik, Hoyer, Wayne

Online-Marketing im Immobiliengeschäft. Eine Analyse aus der Perspektive der Immobilienmakler by Kohl, Liza

Multivariate Analysemethoden: Eine anwendungsorientierte Einführung by Erichson, Bernd, Gensler, Sonja, Backhaus, Klaus

Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity by Thomas, Robert J.

Affiliate Marketing. The Customer Acceptance of Cashback Platforms by Armbrust, Carolin

Überzeugende Start-Up-Pitches: Wie Junge Gründer*innen Jeden Wettbewerb Gewinnen Können by Kajdas, Bartosz

Intellektuelles Kapital in Deutschen Non-Profit-Organisationen: Eine Empirische Studie by Blankenburg, Katrin

The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric by Mossberg, Oskar, Bengtson, Erik

Projektleiter im Kontext eines agilen Projektmanagements. Untersuchung der Anforderungen und Kompetenzen by Anonymous

Effective Marketing Strategies to Increase Sales by Haro Salazar, Mario

Marketing Analytics: 7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling by Spencer, Santino

How To Talk To Anyone, Anywhere: 25 Little Tricks That Do The Magic by Albert, Frank

The Keys to Authenticity by Nanton, Nick, Canfield, Jack

Irrefuhrendes Produktmarketing Durch Gutesiegel Und Influencer: Eine Vergleichende Betrachtung Des Rechtlichen Schutzrahmens Von Deutschland Und Drei by

Gestaltung Des Wandels Im Dienstleistungsmanagement: Band 1: Innovationsperspektive - Digitalisierungsperspektive - Nachhaltigkeitsperspektive by

Gestaltung Des Wandels Im Dienstleistungsmanagement: Band 2: Kundenperspektive - Anbieterperspektive - Mitarbeiterperspektive by

Marketing in Culturally Distant Countries: Managing the 4ps in Cross-Cultural Contexts by Magnani, Giovanna

Cultural Marketing and Metaverse for Consumer Engagement by

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience by

Management and Marketing for Improved Retail Competitiveness and Performance by

The Valley Is Burning: When Communications Becomes the Crisis by Barczyk, Sarah

Addressing Corporate Scandals and Transgressions Through Governance and Social Responsibility by

Win.: The Candidate's Guide to Winning Back America by Gergen, Christopher Paul

Digital Business in Africa: Social Media and Related Technologies by

Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 Ams Virtual Annual Conference and World Marketing Congress by

The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000-2020 by Greco, Albert N.

Key to success: Unveiling your potential by Edwin, Bright

Business Development: 7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing by Spencer, Santino

Pharmaceutical Marketing: Strategies and Best Practices by Ahmed, Rizwan Raheem

SEO und SEA. Definitionen, Chancen, Risiken und Kombination by Müller, Sabrina

Mobile Marketing: 7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing by Spencer, Santino

Creative Horizons: Exploring the Multifaceted Intersection of Creativity and Marketing in the 21st Century by Mehideb, Sara

2023 approach to social media management: A simple guide to starting social media management by Simeon, Agatha

Unternehmenseigene Social-Media-Kanäle und Marketingstrategien: Analyse des Social-Media-Marketings und Influencer-Marketings im deutschen Einzelhande by Drescher, Christoph

Marketing Management: 8 in 1 Guide to Master Strategy, Branding, Digital Marketing, Social Media, Analytics, Content, Business Development & by Spencer, Santino

Technical Selling Skills: A Sales Engineers Master Guide to Selling Successfully by Assey, Gerard

Narratives in Public Communication by

Erfolgsfaktor Commtech: Die Digitale Transformation Der Unternehmenskommunikation by

A Detailer's Story: Building the entrepreneurial mind with detailers in mind by Curry, Titus J.

Marketing Fundamentals: 3-in-1 Guide to Master Marketing Strategy, Marketing Research, Advertising & Promotion by Spencer, Santino

Affiliate Marketing Mastery: The Ultimate Guide to Starting Your Affiliate Marketing Online Business and Earning Passive Income by Guru, Change Your Life

The Ultimate Affiliate Marketing Guide: Unlock Your Earning Potential and Achieve Financial Freedom by John, Joel K.

The Way Of The Sales Samurai: Unlocking Negotiation Mastery by Benham, C. J.

Mastering Search Engine Marketing: A Guide for SEM Campaign Success by Cox, Rebecca

Welche Befunde sprechen für Guerilla-Marketing? by Seelig, Dirk

The Monk on a Marketing Street: Let's Unleash the Game of Madness in Marketing by Mehetre, Prashant Dilip

If There's A Hell Below, We're All Gonna Go: Carry On Up The Metaverse by Pritchard, Eaon

Brand Management: 3-in-1 Guide to Master Business Branding, Brand Strategy, Employer Branding & Brand Identity by Spencer, Santino

Social Brand Management in a Post Covid-19 Era by Duarte, Alexandre, Dias, Patrícia

Online Marketing: 3-in-1 Guide to Master Online Advertising, Digital Marketing, Ecommerce & Internet Marketing by Spencer, Santino

The Online Marketing Movement: Unlocking the Potential of Digital Marketing by Post, Brad

LinkedIn Sales Mastery: Desbloqueando Leads Lucrativos e Dominando o Mercado Global by Sarkar, Prasenjit

Marketing Metrics: 3-in-1 Guide to Master Marketing Analytics, Key Performance Indicators (KPI's) & Marketing Automation by Spencer, Santino

Kassenlose Store-Konzepte. Technologie und potenzielle Auswirkungen auf den Einzelhandel by Anonymous

Agrochemical Marketing Strategies by Gupta, Neha

AI Enabled Business: A Smart Decision Kit by Wagner, Dirk Nicolas, Stephens, Melodena, Vashishtha, Himanshu

The Essential Guide to Visual Branding by Odugbemi, Tosin, Oluwatosin, Atelier

Top of Heart: How a New Approach to Business Saved My Life, and Could Save Yours Too by Muller, Grant

Growth Hacking: 3-in-1 Guide to Master Performance Marketing, Growth Mindset, Business Development & Growth Marketing by Spencer, Santino

Conquer Your Rebrand: Build a B2B Brand That Customers Love and Competitors Envy by Kenney, Bill

Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers by Carpio, Hillary, Henry, Travis

Crisis Communication (Pb) by Fink, Steven

Conquer Your Rebrand: Build a B2B Brand That Customers Love and Competitors Envy by Kenney, Bill

Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics by

The Very Good Marketing Guide: How to Grow Your Business on a Budget by Miocevich, Amy

Making Your Way to the Top by Aina, Albert O.

Social Media Manager: Strategie vincenti per diventare SMM by Astone, Martina

Rolling Stones: When Marketing Makes History by Stoppacciaro, Andrea, Tiberi, Alessia

Find Your Market: Discover and Win Your Product's Best Market Opportunity by Garbugli, Étienne

The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email by Garbugli, Étienne

Public Relations and Communications: From Theory to Practice by O'Donnell, Aoife

Research Methods in Luxury Management by Parnwell, Michael J. G., Meng, Kelly

Research Methods in Luxury Management by Meng, Kelly, Parnwell, Michael J. G.

Public Relations Management in Africa Volume 1: Exploring Organisational Impact by

Black entrepreneurship: Literature vs. reality by Schuster, Maxine J.

Public Relations and Communications: From Theory to Practice by O'Donnell, Aoife

Deu Errado Por quê?: A jornada para construir um negócio orientado para o seu cliente by Carvalho, Eduardo

Mobile Advertising: 3-in-1 Guide to Master SMS Marketing, Mobile App Advertising, LBM & Mobile Games Marketing by Spencer, Santino

Marketing - Schnell Erfasst by Wettengl, Steffen

History of Marketing Science, the (Second Edition) by

It went wrong why?: The journey to build a customer-oriented business. by Carvalho, Eduardo

Le Guide de l'Email Marketing SaaS: Convertissez vos prospects, fidélisez vos clients et augmentez vos revenus récurrents grâce au courriel by Garbugli, Étienne

Advertising Strategy: 3-in-1 Guide to Master Digital Advertising, Marketing Automation, Media Planning & Marketing Psychology by Spencer, Santino

History of Marketing Science, the (Second Edition) by

Mastering Facebook Fame: The Ultimate Guide to Amassing 1 Million Followers by Parkins, I. E. Bright

Changing Employee Behavior: How to Drive Performance by Bringing Out the Best in People by Ben-Hur, Shlomo, Kinley, Nik

Inclusive Impressions: Accessibility in Digital Marketing by Webb, William

Reputation Management: 3-in-1 Guide to Master Business Communication, Brand Marketing, GMB & Online Reputation Management by Spencer, Santino

Content Marketing Secrets: Unleash the Power of Storytelling by Goodwin, Ray

Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches by

Quantitative Methods in Business Research: A Practical Guide by Ahmed, Rizwan Raheem

Viral Marketing: 3-in-1 Guide to Master Traffic Generation, Viral Advertising, Memes & Viral Content Marketing by Spencer, Santino

Tourism & Film Marketing Plan: 1994-95 by Montana, Travel

Profitable Showmanship by Goode, Kenneth M. B. 1880, Kaufman, Zenn

Does Product Design Really Determine 80% of Manufacturing Cost? by Pearson, Scott Alan, Ulrich, Karl T.

Trading With Latin America: Obtaining Orders, Filling Orders, Shipping Orders, Payment for Orders by Filsinger, Ernst B.

Norwegian and Other Fish-Tales by Hall, Bradnock

Window Displays for Druggists: Comprising for the Most Part Engravings and Descriptions of Over a Hundred Attractive Displays Which Have Been Designe by Anonymous

Generic Strategy and the Product Life Cycle by Tang, Ming-Je

Optimal Competitive Marketing Behavior in Oligopoly by Bultez, Alain, Lambin, Jean-Jacques, Naert, Philippe Antoine

Newspaper Making: Handy Reference Guide for All Newspaper Workers and Students of Journalism by Rogers, Jason

Scientific Selling And Advertising by Dunn, Aurthur

Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing by Urban, Glen L., Hauser, John R.

Variable Vergütung Im Vertrieb: 10 Bausteine Für Eine Motivierende Entlohnung Im Außen- Und Innendienst by Kieser, Heinz-Peter

When and What to Buy--a Nested Logit Model of Coffee Purchase by Little, John D. C., Guadagni, Peter M.

Fundraising and Nonprofit Marketing: A Research Overview by Bennett, Roger

Marketing Problems by Copeland, Melvin Thomas

Planning an Advertising Campaign for a Manufacturer by Martin, Mac

Industrial Economics: An Overview by Schmalensee, Richard L.

Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior by Lattin, James M., McAlister, Leigh

New Product Strategy in Small High Technology Firms by Roberts, Edward Baer, Meyer, Marc H.

Successful Advertising, How to Accomplish it; A Practical Work for Advertisers and Business Men by MacDonald, J. Angus

Managing Market Share When Consumers Seek Variety by McAlister, Leigh, Feinberg, Fred M.

Turkish Markets For American Hardware by

Effective Fruit and Vegetables Marketing by

A Measure of Information System Efficiency by Gapud, Rolando C.

Marketing of Energy Conservation Services to Homeowners: A Direct Response Approach by McLeod, Christopher K., Kalwani, Manohar U.

Effective Fruit and Vegetables Marketing by

The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising by Scott, Walter Dill

Künstliche Intelligenz in der Lead-Gewinnung. Eine Untersuchung der Effektivität und Effizienz by Anonymous

Canned Foods: How to Buy, How to Sell by Lee, John Adams

A Theory of Consumer Promotions: The Model by McAlister, Leigh

A Comprehensive Classified Marketing Bibliography Part I by Revzan, David A.

[Papers on Cooperative Marketing] by Sapiro, Aaron

Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules by Simon, Hermann

Successful Advertising, How to Accomplish it; A Practical Work for Advertisers and Business Men by MacDonald, J. Angus

Manuel Pratique des Opérations Commerciales et des Documents Commerciaux by Dany, A.

Church and Sunday School Publicity; Practical Suggestions for Using the Printed Word to Extend the I by Smith, Herbert Heebner

Show Your Colors by Steadman, Mark

Some Newspaper Tendencies: An Address Delivered Before the Editorial Associations of New York & Ohio by Reid, Whitelaw

Writing for the Magazines by Esenwein, J. Berg

Turkish Markets For American Hardware by

Evaluating The Marketing Opportunities For Shea Nut And Shea Nut Processed Products In Uganda by R. S. B., Collinson

Graphic And Statistical Sales Helps: Comparative And Statistical Data For Sales Executives On Manufacturing, Wholesaling, And Retailing--charts, Graph by Company, A. W. Shaw

An Idea That Saved a Business by Dreyfuss, Leonard

Publicity and Progress: Twentieth Century Methods in Religious, Educational and Social Activities by Smith, Herbert Heebner

Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Blakeman, Robyn

Rooms Division Management and Control System by Jimenez, Elizabeth

Wishpond Lead Generation Guide: Your Essential Web-Based Business Solution for All by Reid, Cerys

Follower Obsession The Footballer and the Model, Celebrity between Appearance and Reality by Linguari, Mario

Public Relations Management in Africa Volume 2: The Practical, the Conceptual and the Empirical by

Chancing Your Arm: How I Made It Big in Britain by González, David García

Chancing Your Arm: How I made it big in Britain by González, David García

H2h Marketing: Case Studies on Human-To-Human Marketing by

Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior by Rajagopal

Robots Bring What Advantages To by Lok, John

The Architecture of Vision: Leadership in Your Professional Practice by Park, Craig, Shuck, Barbara

Public Relations Secrets: Unlock the Power of PR by Goodwin, Ray

Female Gender Stereotypes in Children's Advertising by Seri, Guy Claver

Mastering Social Media Management with AI by Aluko, Temitope

Memorable, Profitable, Virtual: How to Run Virtual Conferences, Conventions, and Trade Shows That Create Meaning, Value, and Lasting Connections by Puurunen, Elias

Employer Branding Mit Sozialer Nachhaltigkeit: Anforderungen Aus Arbeitnehmersicht Und Deren Einfluss Auf Die Arbeitgeberattraktivität by Dahm, Markus H., Dräger, Annika

Demarketing: Gezielte Nachfragereduzierung: Typologie Und Wahrnehmung Einer Scheinbar Unlogischen Bewegung by Hesse, Andreas

International Marketing: Winning in the New Global Economy by

Advertising and Promotion: What the Student Sees by Kahla, Marlene

Mastering LinkedIn: A Guide to Writing Engaging Posts by Bailey, Chasity Lynn, Archer, Tomos William

Maîtrisez l'Art de l'Option Trading: Guide Complet pour Maximiser Vos Investissements by Brodeur, Bradamate

International Marketing: Winning in the New Global Economy by

Spot and Future Trading in Commodity Derivatives Market by Ranjith, Rakhi

Social Networking Marketing Opportunities and Challenges by Sharma, Smita

Influencer Marketing: 3-in-1 Guide to Master Social Media Influencers, Viral Content Marketing, Mobile Memes & Reels by Spencer, Santino

Startup Marketing Mastery: A Comprehensive Guide to Building, Branding, and Boosting Your Startup by Busato, Gianluca

Wirkungsmechanismen Im Reputationsmanagement: Die Bedeutung Neurowissenschaftlicher Und Psychologischer Erkenntnisse Für Den Aufbau Des Guten Rufs by

Corporate Governance: Creating Value for Stakeholders by Jhunjhunwala, Shital

Mass Customization and Customer Centricity: In Honor of the Contributions of Cipriano Forza by

The Digital-First Customer Experience: Seven Design Strategies from the World's Leading Brands by Wheeler, Joe