Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Cultural Marketing and Metaverse for Consumer Engagement

Cultural Marketing and Metaverse for Consumer Engagement

Singh, Amandeep
Sharma, Sandhir
Singh, Amrinder

Paperback

Business GeneralInvesting & FinanceMarketing

ISBN10: 1668483130
ISBN13: 9781668483138
Publisher: Igi Global Scientific Publishing
Published: Apr 7 2023
Pages: 368
Weight: 1.40
Height: 0.76 Width: 7.00 Depth: 10.00
Language: English
People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in the future. Cultural Marketing and Metaverse for Consumer Engagement highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural marketing, and considers how culture acts as a base for the marketing ecosystem. Covering key topics such as the digital era, religion marketing, and consumer behavior, this premier reference source is ideal for marketers, business owners, managers, researchers, scholars, academicians, practitioners, instructors, and students.

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