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Mass Customization and Customer Centricity: In Honor of the Contributions of Cipriano Forza

Mass Customization and Customer Centricity: In Honor of the Contributions of Cipriano Forza

Hardcover

ManagementMarketingGeneral Psychology

ISBN10: 3031097815
ISBN13: 9783031097812
Publisher: Palgrave MacMillan
Published: Jul 25 2023
Pages: 349
Weight: 1.34
Height: 0.88 Width: 5.83 Depth: 8.27
Language: English

This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of the Journal of Operations Management, where he curated a special issue on Coordinating Product Design, Process Design, and Supply Chain Design Decisions. As one of the world's foremost researchers in the area of mass customization and operations management, Prof. Forza published more than 200 scientific articles with over 10,000 citations on Google Scholar. For his groundbreaking work, he received several awards, including the Dr. Theo Williamson Award for Excellence (1997), best paper awards by Production Planning and Control (2005) and the Journal of Operations Management (2006), the Harry Boer Highly Commended Award (2016), and the EurOMA Fellowship Awards (2021).

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