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H2h Marketing: Case Studies on Human-To-Human Marketing
Hardcover
Series: Springer Business Cases
Business GeneralMarketingGeneral Psychology
ISBN13: 9783031223921
Publisher: Springer
Published: Jul 20 2023
Pages: 213
Weight: 0.75
Height: 0.71 Width: 6.06 Depth: 9.29
Language: English
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
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