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Corporate Brand Design: Developing and Managing Brand Identity

Corporate Brand Design: Developing and Managing Brand Identity

Hardcover

MarketingGraphic Design

ISBN10: 0367514990
ISBN13: 9780367514990
Publisher: Routledge
Published: Sep 30 2021
Pages: 270
Weight: 1.44
Height: 0.69 Width: 6.69 Depth: 9.61
Language: English

This book offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. Readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.

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Foroudi, Mohammad Mahdi

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Graphic Design