Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Corporate Brand Design: Developing and Managing Brand Identity

Corporate Brand Design: Developing and Managing Brand Identity

Foroudi, Mohammad Mahdi
Foroudi, Pantea

Paperback

MarketingGraphic Design

ISBN10: 0367515024
ISBN13: 9780367515027
Publisher: Routledge
Published: Sep 30 2021
Pages: 270
Weight: 1.04
Height: 0.60 Width: 6.85 Depth: 9.69
Language: English

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.

The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs.

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