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Marketing Im Ki-Zeitalter: Wie Künstliche Intelligenz, Werte Und Globale Trends Das Marketing Neu Definieren
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ISBN13: 9783658501426
Publisher: Springer Gabler
Published: Jan 31 2026
Pages: 255
Language: German
Dieses Buch zeigt, wie Unternehmen erfolgreich auf den tiefgreifenden Wandel des Marketings sowie technologische und kulturelle Herausforderungen reagieren können: Künstliche Intelligenz, Plattformökonomie und immersive Technologien wie Augmented, Virtual und Mixed Reality verändern die Marketingpraxis grundlegend. Gleichzeitig gewinnt menschenzentriertes Marketing und damit Werteorientierung, Purpose und die Customer Experience immer mehr an Bedeutung.
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